The simple mantra for this shoot was: Nature Is Metal. As we dove into the concept we thought of all the wildest aspects of our natural world and asked ourselves - could I play Metallica to this?
By splitting into teams spanning the globe, we set out to execute this complex spot over a few months before Earth Day. The rules were simple - not a single shot could be stock footage, and everything must be shot on the latest iPhone. From our team, Renan and Rudy focused on Namibia and South Africa. There, we chased zebras, dung beetles, quiver trees, elephants, lizards, oryx, ant colonies, hippos, and alligators. It was such a joy shooting unencumbered in these locations with nothing but the iPhone and the wildlife around us.