Lino Russell's expertise merged seamlessly with the luxury and style emblematic of the Maserati brand for the GranTurismo x David Beckham spotlight during the Milan Design Week. Drawing on Beckham's illustrious journey—from a storied football career with clubs like Manchester United and Real Madrid, to his endeavors as an entrepreneur and sports manager—the film captured the duality of his identity.

David Beckham is not just a football icon but also a style maven. His connection to cars, a passion inherited from his father, forms a central thread in his narrative. This ardor for automobiles culminated beautifully as Beckham took the wheel of the new Maserati GranTurismo during the film. Displaying a nuanced duality, Beckham's portrayal oscillated between a poised, comfortable drive and a spirited, adrenaline-infused one. The film's climax unfolded as two versions of Beckham, each behind the wheel of a GranTurismo—one yellow, one grey—shared a grin, symbolizing the evolution of oneself.

This opulent Maserati launch at the Milan Design Week was not just about the cars but also about celebrating the fusion of heritage, design, and innovation. Among the fleet was the GranTurismo Launch Edition Prima Serie 75th Anniversary, epitomizing Maserati's commitment to excellence. Furthermore, the showcase unveiled three automotive masterpieces—the GranTurismo One Off Prisma e Luce by the Maserati Style Center and the Ouroboros, a collaboration with Hiroshi Fujiwara.

The event, studded with celebrities like Matilda De Angelis, Dardust, Hiroshi Fujiwara, and, of course, David Beckham—the Style Pioneer and Global Brand Ambassador of Maserati—was a testament to the grandeur of the brand. Beckham, with his impeccable classic style, embodied the essence of the event—confidence, legacy, and forward-thinking.

Under Lino's meticulous direction, the film culminated with the tagline: 'From you to a new you.' A message powerfully echoed by Beckham's own journey and the transformative experience of driving a Maserati. The unveiling was not just about a car; it was about evolution, style, and the indomitable spirit of pushing boundaries.