Synopsis:

In the depths of a global pandemic, where the majority struggled to generate content, Eric Crosland and his team demonstrated that innovation thrives in constraint. Partnering with agency VMLY, they were approached with a vision but confined by time. They rose to the challenge, effectively harnessing Vancouver's film industry infrastructure to produce the impossible.

Ingenious Execution:

The genius of this campaign lay in its two unique set builds: a space scene and a remote surgery environment. Production designer Jordan Bent materialized these ambitious constructs, rendering abstract ideas into tangible sets, within an incredibly tight timeframe. It was a masterclass in the marriage of concept and execution.

Teamwork Amid Adversity:

The campaign was the sum of its incredible parts. Led by director of photography Greg Wheeler and line produced by Andrea Fehsenfeld, the team meticulously crafted each shot, traveling extensively across the lower mainland of British Columbia. The achievement was not just in the completion of the project but in the quality of the work produced under restrictive circumstances.

Proud Moments:

What makes this campaign exceptional isn't just its successful completion; it's the awe that comes from working with talented professionals who can pull off the impossible. Everyone involved, from agency to set builders to camera crew, brought an extraordinary level of skill, dedication, and ingenuity to the table.

Lasting Impact:

This wasn't just a campaign for Intel or a feat for VMLY—it was a testament to the transformative power of collaborative storytelling, even in the most challenging of times. By crafting something truly memorable, the team not only achieved a marketing goal but also offered a glimpse into what is possible when constraints fuel creativity rather than curb it.

In the spirit of stoic humility and interconnectedness, this campaign shows us that even in the face of global challenges, the human spirit persists in its quest for innovation and beauty. It was not merely an act of creating; it was an act of resilience.