Efficiency Meets Talent:

Embarking on a major commercial shoot for Honda during the COVID pandemic, we were confident that our nimble and adept crew of multifaceted filmmakers could function as a self-sufficient entity. However, the element we hadn’t factored in was the chaotic dance of the mud.

Nature’s Unplanned Choreography:

While capturing the essence of the rugged in Swing Arm City, UT, an unforeseen monsoon transformed the serene desert silt into a chaotic muddy arena, reminding one of the unforeseen revelries of Woodstock. Amidst the slip and slides and the splashes of mud, we found resilience and perseverance, pushing the boundaries to continue our pursuit of the untouched moments of ruggedness.

Unexpected Cinematic Beauty:

The tumultuous weather and the tumult of the mud gifted us with unexpected and stunning visual spectacles. A collection of these unplanned, epic moments found their way into the director’s cut, meticulously woven together by co-directors Renan Ozturk and Eric Crosland, to reflect the untamed spirit of Honda’s rugged essence.

Contributors to the Vision:

Words: David Lynch

Music: by WDL

Conclusion:

“Honda Rugged” is more than a commercial shoot; it is a symphony of chaos and resilience, a dance of elements, capturing the essence of untamed and rugged beauty. It is a testament to the spirit of perseverance, to finding harmony in chaos, and to crafting cinematic elegance in unexpected circumstances. The project is a reminder of the spontaneity of nature and the boundless possibilities it brings, portraying the robust and resilient spirit of Honda in its raw and unadulterated form.