BMW has always been synonymous with innovation and precision, and with the introduction of the BMW i3, they've seamlessly integrated sustainability into their lineage. In the evocative film titled "I am Born Electric," Lino Russell masterfully captures the essence of this revolutionary electric vehicle. Through a mesmerizing blend of visual storytelling and captivating cinematography, Russell takes the audience on a journey that pays homage to BMW's iconic history while boldly propelling into an electrified future. The BMW i3 is not just a car—it's a statement, and through this film, it declares its mission to redefine mobility. It's an ode to the spirit of BMW, reborn and recharged for the new era. Every frame of the film pulsates with the message: the future of driving has arrived, and it is electric.

Charged by Legacy. Driven by Tomorrow











BMW has always been synonymous with innovation and precision, and with the introduction of the BMW i3, they've seamlessly integrated sustainability into their lineage. In the evocative film titled "I am Born Electric," Lino Russell masterfully captures the essence of this revolutionary electric vehicle. Through a mesmerizing blend of visual storytelling and captivating cinematography, Russell takes the audience on a journey that pays homage to BMW's iconic history while boldly propelling into an electrified future. The BMW i3 is not just a car—it's a statement, and through this film, it declares its mission to redefine mobility. It's an ode to the spirit of BMW, reborn and recharged for the new era. Every frame of the film pulsates with the message: the future of driving has arrived, and it is electric.
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