Lino Russell seamlessly merges nostalgia with modernity in "The New Sound of Joy." This vivid journey, set on the iconic grounds of Monza, revives the fervour of arcade games while presenting the unmatched allure of the Alfa Romeo Giulia. The commercial encapsulates more than just the rush of a drive; it embodies the enthralling experience of piloting an Alfa Romeo, where every twist, turn, and coin collected accentuates the brand's unparalleled blend of excitement and innovation. With the Alfa Romeo Experience, viewers are not just spectators but active participants, exploring the powerful Stelvio Quadrifoglio and Giulia Quadrifoglio through an innovative 3D gaming interface. It's a testament to Alfa Romeo's commitment to evolving with the times, all while retaining the joy and passion that are the hallmarks of their legacy.

Where Passion Meets Play





















Lino Russell seamlessly merges nostalgia with modernity in "The New Sound of Joy." This vivid journey, set on the iconic grounds of Monza, revives the fervour of arcade games while presenting the unmatched allure of the Alfa Romeo Giulia. The commercial encapsulates more than just the rush of a drive; it embodies the enthralling experience of piloting an Alfa Romeo, where every twist, turn, and coin collected accentuates the brand's unparalleled blend of excitement and innovation. With the Alfa Romeo Experience, viewers are not just spectators but active participants, exploring the powerful Stelvio Quadrifoglio and Giulia Quadrifoglio through an innovative 3D gaming interface. It's a testament to Alfa Romeo's commitment to evolving with the times, all while retaining the joy and passion that are the hallmarks of their legacy.
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